this is joel.

Legend has it that over the past half century a creature named Joel David Sampson has been traveling our world on five toes and zero fucks.

Traversing remote mountaintops, sandstone canyons, secret basement speakeasies, the hellish depths of corporate America, and further into the great abyss of earthly parts unspeakable, Joel meets fortune and disaster alike with signature humor and elan.

Finding easy camaraderie and deep friendships in the damndest of places, Joel leaves a trail of admirers and wannabes in his wake. It is said that to look into Joel’s eyes is to risk snort-laughing milk out of your nose—even if you’re not drinking milk at the time.

Who is Joel David Sampson?

“Good question. I’ll let you know when I find out.” —quote attributed to Joel David Sampson

What researchers know for sure is that encountering Joel out in the wild is an experience not to be taken lightly. Joel has worn many guises in his 50 years, and experts acknowledge the likelihood of even more shape-shifting as he continues to evolve.

Natural habitats may range from California ranch land to Hawaii coral reefs to Utah ski slopes, as, mystically, Joel both stands out and blends in wherever he goes.

“His energy is rather like lemon zest,” one researcher explains, “It pairs well with most everything and you might not notice it right away, but once you know it’s there you definitely miss it when it’s gone.”